IZZE Roll In
A Revolution On Wheels
Between 2020 and 2022, extreme roller skating exploded. Social mentions passed 7 billion, search traffic rose 900%, and real-life skate park activity skyrocketed, driven largely by a wave of newcomers. Many matched IZZE's target audience on social. Most didn't fit the stereotypical image of a skater. For a community with more than its fair share of gatekeeping, this shift created tension. For IZZE, it created an opportunity—to celebrate, inspire and connect new skaters with a much-needed break between shreds.
To help make space for all wheels at parks, IZZE teamed up with cult skate brand Moxi for a first-of-its-kind skate night: the IZZE x Moxi Roll In.
In partnership with Moxi, the Mission Valley YMCA, and the San Diego skating community, IZZE hosted a skatepark meetup featuring Moxi’s skating team, a live DJ, merch giveaways and skill sharing.
At the same time, to supercharge hype around Roll In online, IZZE collaborated with Moxi to design four pairs of one-of-a-kind co-branded skates, then gave them away to four lucky fans through our social channels.
The result? An activation that found a community giving IZZE love, support, and engagement—and gave it some love, support and engagement right back.
All that, some pretty fizzing engaged fans of IZZE and skating, and some pretty fizzing awesome numbers to prove it.
- 12.3 million social impressions.
- +664% lift in social mentions.